{"id":155,"date":"2021-01-08T11:48:44","date_gmt":"2021-01-08T11:48:44","guid":{"rendered":"https:\/\/lifenewstream.com\/?p=155"},"modified":"2021-01-08T11:48:44","modified_gmt":"2021-01-08T11:48:44","slug":"hyundais-confusion-over-apple-electric-car-tie-up","status":"publish","type":"post","link":"https:\/\/newshouse.info\/?p=155","title":{"rendered":"Hyundai&#8217;s confusion over Apple electric car tie-up"},"content":{"rendered":"\n<p>The South Korean car company initially said it was in the &#8220;early stage&#8221; of talks with the iPhone maker about a possible electric car partnership.<\/p>\n\n\n\n<p>But hours later it backtracked and said it was talking with a number of potential partners without naming Apple.<\/p>\n\n\n\n<p>Hyundai&#8217;s share price rose more than 20% when the tie-up was announced.<\/p>\n\n\n\n<p>&#8220;Apple and Hyundai are in discussions but they are at an early stage and nothing has been decided,&#8221; it said in a statement which was later revised. Hyundai&#8217;s value shot up $9bn (\u00a36.5bn) after the Apple announcement.<\/p>\n\n\n\n<p>While an updated statement said it was talking to a number of companies about a possible electric car tie-up including Apple, a later version omitted the US tech firm.<\/p>\n\n\n\n<p>Apple is known for its secretiveness when it comes to new products and partnerships.<\/p>\n\n\n\n<p>Last month, news emerged that Apple was moving forward with self-driving car technology with a 2024 launch date.<\/p>\n\n\n\n<p>The electric vehicle (EV) market is becoming increasingly competitive, with companies such as Tesla grabbing the headlines with its rapidly-increasing valuation. Tesla chief executive Elon Musk is now the richest man in the world, displacing Amazon founder Jeff Bezos.<\/p>\n\n\n\n<p>Experts say an electric vehicle from Apple is still at least five years away.<\/p>\n\n\n\n<p>They say pandemic-related delays could push the start of production into 2025 or beyond.<\/p>\n\n\n\n<h2>Catching up<\/h2>\n\n\n\n<p>Hyundai has already been pushing into new technologies such as electric, driverless and flying cars.<\/p>\n\n\n\n<p>Last month, it took a controlling stake in Boston Dynamics in a deal that valued the mobile robot firm at $1.1bn.<\/p>\n\n\n\n<p>The company is also setting up a $4bn autonomous-driving joint venture with auto parts supplier Aptiv.<\/p>\n\n\n\n<p>Both partners will invest $2bn, while Ireland-based Aptiv will contribute about 700 engineers and transfer patents and intellectual property to the venture.<\/p>\n\n\n\n<p>Apple&#8217;s efforts to produce an electric car, known as Project Titan, have been on and off ever since plans were revealed in 2014.<\/p>\n\n\n\n<p>There have been rumours over who would assemble an Apple-branded car as it may be difficult for the tech giant to manufacture them on its own.<\/p>\n\n\n\n<p>Its rival Alphabet&#8217;s Waymo chose a factory in Detroit to mass produce its own self-driving cars.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The South Korean car company initially said it was in the &#8220;early stage&#8221; of talks with the iPhone maker about a possible electric car partnership. &hellip; <\/p>\n","protected":false},"author":1,"featured_media":156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/newshouse.info\/index.php?rest_route=\/wp\/v2\/posts\/155"}],"collection":[{"href":"https:\/\/newshouse.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newshouse.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newshouse.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newshouse.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=155"}],"version-history":[{"count":1,"href":"https:\/\/newshouse.info\/index.php?rest_route=\/wp\/v2\/posts\/155\/revisions"}],"predecessor-version":[{"id":157,"href":"https:\/\/newshouse.info\/index.php?rest_route=\/wp\/v2\/posts\/155\/revisions\/157"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newshouse.info\/index.php?rest_route=\/wp\/v2\/media\/156"}],"wp:attachment":[{"href":"https:\/\/newshouse.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newshouse.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newshouse.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}